Vrone Nurseries was established in 1956 as cut flower and bulb growers for the export market. In 1968 the seedling and bedding plant division was born and Vrone pioneered and shaped this market into what it is today. In the first year we produced 1,960 units, which was sold at 25c each.
Today, we produce well over a million units annually, consisting of flowering plants, vegetables, herbs and edible flowers that come in various packaging shapes and sizes. Due to an increasing interest in consumers to grow their own produce and food gardens, our division called Grow It was born, which now exclusively grow all of our herbs, vegetables and edible plants for the consumer market. We remain exclusive wholesale suppliers and our customer base is predominantly focused on retail garden centres, home stores, chain stores and registered landscapers.
As pioneers and experts in our field, we are constantly looking for new and innovative ideas and varieties to keep up with market trends. Over the past few years we have certainly pushed the envelope. Over a period of time, we developed specific packaging options that were more suitable to larger retail chain stores, whilst still servicing our retail garden centres. With our experience and knowledge gained over the past 65 years we ensure that we deliver the best quality products available in South Africa.